
Trusted by over 20,000 customers
The Smile Anxiety Epidemic Recent Harvard Studies Sound the Alarm
It is no longer just a feeling, it is a verified crisis. Recent studies suggest that 1 in 3 Americans now suffer from Smile Anxiety, a psychological condition where the fear of judgment forces you to hide your true self.
The data is alarming:
- The Spotlight Effect: Your brain tricks you into believing every eye in the room is fixated on your yellow teeth.
- Social Paralysis: You instinctively cover your mouth when you laugh or duck out of photos to avoid being "clocked."
- Career Sabotage: You hold back in interviews and negotiations because you've lost the power of a confident first impression.
The Dentin Shadow Why Your Teeth Look Yellow (Even If You Brush)
You brush twice a day. You avoid sugar. But your smile still looks... tired.
This isn't a hygiene problem. It's a biological one.
- The Aging Betrayal: As you age, your protective white enamel naturally thins.
- The Yellow Core: This thinning reveals the Dentin underneath, the naturally yellow core of your tooth.
- The Stain Trap: Deep stains from coffee, wine, and daily life seep into microscopic pores, locking this yellow color in place.
You cannot scrub this away because it isn't on your teeth. It is inside them.
Why Other Solutions Failed YouYou didn't fail. The technology did.
For decades, you were forced to choose between pain and results.
- The Peroxide Trap: Traditional strips use harsh chemicals that burn gums and shock nerves (the zingers).
- The Charcoal Lie: Abrasive pastes act like sandpaper. They don't whiten; they strip away your enamel, leaving your teeth permanently sensitive and exposed.
We built Purple Strips to end this cycle.
Own The Room With A 10/10 Smile
The era of painful whitening is over.
We didn't just make a better strip; we reinvented it.
By fusing V34 Color Theory with PAP+ Clinical Science, we created the world's first whitening system that works with your biology, not against it.
- No Peroxide.
- No Sensitivity.
- Just Results.
Got questions? We’ve got answers
How long do the results last?
How long do the results last?
Think of it in two stages. TheV34 instant color correctiongives you a "pop" of brightness that lasts for the day, perfect for events or photos. ThePAP+ formulaworks over time to chemically lift deep stains. Once you complete the full 21-day course, those deep whitening results typically last3-6 monthsdepending on your coffee/wine intake, but you can maintain the glow by using a strip once every 1-2 weeks.
Will this work on veneers, caps, or fillings?
Will this work on veneers, caps, or fillings?
Our formula is designed to whiten natural enamel. While it won't change the original shade of your dental work (veneers/crowns), it is highly effective at lifting surface stainsfromthem, helping to restore them to their original brightness and blending them seamlessly with your natural teeth.
Is the whitening permanent?
Is the whitening permanent?
The removal of deep stains is permanent! However, teeth naturally accumulate new stains from food and drink over time. We recommend completing the full21-day courseinitially, then using your remaining strips for "touch-ups" before dates, meetings, or nights out.
I have extremely sensitive teeth. Is this really safe?
I have extremely sensitive teeth. Is this really safe?
Yes. This is why we exist. Traditional strips hurt because they use Peroxide, which attacks your nerves. We usePAP+, which targets stain molecules specifically without demineralizing your enamel. If you feel even a hint of sensitivity, use our30-Day Money-Back Guaranteeto get a full refund.
Is it safe to use if I am pregnant or nursing?
Is it safe to use if I am pregnant or nursing?
While our ingredients are clean and non-toxic, we always recommend consulting with your doctor or midwife before introducing any new beauty products during pregnancy.
Are these Vegan and Cruelty-Free?
Are these Vegan and Cruelty-Free?
Absolutely. We believe in beauty without cruelty. Purple Strips are 100% Vegan, Cruelty-Free, and contain no harsh GMOs or sulfates.
What happens if I swallow a little bit of the gel?
What happens if I swallow a little bit of the gel?
Don't worry. Our formula is safe and non-toxic. Swallowing small amounts of gel mixed with saliva during the whitening process is perfectly normal and harmless.
What if I don't see results?
What if I don't see results?
We are confident you will. But if for any reason you aren't in love with your new smile, simply email us within 30 days. We will refund 100% of your money, no awkward questions, no hoops to jump through.


